Today’s Tip – Working the web; A draw, with a little pulling -
A draw is what happens when your branding has a fan-base. Pulling is when you are trying to get people’s attention. So, when you’re trying to build your fan-base you must figure out ways to pull people into becoming life long fans. Where to start? How does a person create opportunities for pulling, to become drawing? Both great questions that have great answers. First, what is your voice for your brand. Once you have that, you can now move on to step 2.
How does a person create opportunities for pulling, to become drawing? Events, excitement, things to let people feel they are contributing. Sparking interest can happen through happy accidents or by focusing your energy on creating a viable branding voice. An event is something that gets people excited. “You can only get this discount through our site.”, “Want free tickets for a show?” – both if you guess this right. An event, people get excited, and are contributing.
Try reaching out to others so they hear you connecting with them. This is a form of pulling. The more you interact with people the more they can create a conversation of interest with your and your brand. After a while they start having the conversation solely with your brand, leaving you to sit back while your brand takes over. This takes a little while since all success happens in a year, wealth grows in five years and you become wealthy in tens years… Of working hard for your goals.