Always have your business cards on you. You never know who you will run into. Have two sets, a fan card and a business card.
Business cards, a quick and simple way to get all of your information out in one bombardment of info. What should be on it? What shouldn’t? Well your name is always a good idea. A band, a person, a company that’s always a good first step. Contact info is a must including your website or whatever your primary web presence location happens to be (it should be a website). How much is to much though?
Well first off putting everything on a business card is a bad plan, you don’t want it to look like a shopping list of information. It has to be succinct. Your website, name, twitter, blog, Reverb-Nation, manager, promoter, YouTube, personal site, company site and on goes the list of things you could put on there. No one will read it all and to much will make them look at none of it. For the card you give to fans its simple. Your name, the groups if you are in one, fan page and twitter. That’s its. They don’t need anymore then that. Giving the potential stalkers anymore than that isn’t really a good plan. They can find you from there, follow you on twitter and share experiences on your fan site helping you build your brand. For a professional card, your name the groups and the important contact info like email and a phone number. These people could be fans but they will find you regardless if that’s what they want to do. They are more important as a business contact, treat them that way. Have it be professional so they take you seriously, this is especially important. They need to see you as a business commodity first and an artist second.
If you don’t have cards it is imperative that you get them. This is an investment in yourself and your future, skimping here will hurt you both in the short term and long. So get to work!