Clearly you forgot how to call people; A radio station has open lines. Call in during a show and become a regular caller.
Trying to get some air play cheap? Looking to get your name out there? Once again we are building relationships, you remember this right? Its called networking. I know it’s like beating a dead horse isn’t it. Simple solution stop beating the horse and ride it, you will move faster if you just ride it instead of beating it.
So what do you do? Call that local radio station you like to listen to get to know the people who answer the phones on the way to the host. Get to know the host and little by little you will be known to those people. The better they know you the more likely you are to get on the air. Don’t call in to pitch your stuff, call in to make new pals. They will ask what you do at some point, guaranteed might take a while but it will happen. Then you get free radio play maybe, or plugs for your shows or upcoming events. How does that sound? Good right! Sounds that way to me too so go make a list of who you like listening to on the radio and figure out what the best place would be for you to court.
So the objective is to become a regular caller of known quality in the area on that station. You can even call several stations just keep in mind if they are competitors that you could cause yourself some problems in the long run so be careful. Another thing you can do after building up that relationship is show up when they have an event. Many radio stations do outside events all over the place so show up from time to time so they can put a face to the voice on the other end of the line.