Marketing done with style; Facebook, you’re doing it wrong. Stop sending out invitations unless you stop deleting them as soon as you get them yourself! Try emailing people personally with a little touch of TLC.
So Facebook huh? Yes well Facebook is a great tool for social networking, if you stop doing it wrong that is. How many invites did you send out to that show? Oh all 345 of your friends got it, fantastic! Wait no.. what did you do with the last set of event invites you received? Ahh yes deleted, wow and you didn’t read them either! Nice so let me ask you then, what are the odds your invites were treated the same way? I would suggest that it’s a fairly good chance that they were deleted as well, hence you’re doing it wrong.
So now what do you do? Well, there are a few things you can do differently and still get a head count of who could be coming. The event invites is pretty handy for that, tracking people who will be or may be attending. Sending out email messages might be a better choice, so could smoke signals and a carrier pigeon. Much better odds that way. Send out those personalized emails, it takes longer that’s why it’s more effective. to put thought into it so that it is more personal. Still use the event invite on Facebook for tracking purposes if you want but make sure it’s in the nice email you sent out. Phone calls are a very good idea as well. Call those who you really want to attend but would normally put you off if you don’t reach out to them personally.
There you go, a better plan. Really, it is all in the planning. About the people you want to come out and tailor your request to their needs. Your odds will improve greatly with a bit of planning and forethought.