Shows, shows, shows!!! and more shows; Show nothing… What is the value of a show? You must get many things out of a show or what’s the point of the show? Practicing is not the most important thing. Remember there is also Networking and Marketing. Plan out your event before the event.
I have a show coming up; How many magazines, radio stations, managers, booking agents, casting directors, etc. did you get in touch with about your show? Zero… every time? No wonder no one has seen you perform and given you your one big chance. Be proactive.
Wow, nice show, great job. Who was that old guy in front? Oh grandpa huh good thing he came out or you would have been all alone in the musical mayhem there huh. So wasn’t that a useful bit of your time and effort. You have to advertise what your doing and in order to do that you have to network. Did you do that? Who did you tell, please don’t tell me the only thing you did was send up an event on Facebook, I think we had that conversation last week didn’t we? We did yes, I remember yes so time to start making some calls isn’t it.
Call up people you’ve always wished would see you in your “if only” scenario. Have newspapers, radio stations, managers, and anyone else of importance in your business’s growth. Remember, they might not come to this show, but now they heard of you. The more things you have going on that you invite them to, the more they will see you are out there getting things done. This will entice them to come out to you and finally see you because you’ve proven you are putting work into it!
Who to call though, everyone is always a good option. Everyone you know everyone you can everyone someone else knows everyone that is anyone that you could possibly get a hold of is who you should call. Yes I’m serious call and promote yourself. Send out emails and make some phone calls. This way you can have those people come to see you and your awesomeness on stage, screen or street corner. In that last case we don’t want to know about it, well maybe someone does just not us. Call radio stations that know you and get a plug in, ask what type of promotional stuff the venue is doing maybe you can add on to that. Get the word out in the local community papers.