4 Levels to marketing; Level 2: Expressing progression and your “products” name

Today’s Tip – 4 Levels to marketing; Level 2: Expressing progression and your “products” name

Start letting everyone you know carry your name on them, in them and around them. This is the part of Marketing where you move into Exposure. Exposure in marketing deals with getting people to walk around with your name. When you buy something from an establishment, such as Radio Shack, you walk out of that business with a bag carrying the Radio Shack logo. You just paid to Market Radio Shack. That is genius. Now think of your reality. Think about what you can do to bring people to carry around your product (company’s name).

Stickers are a great starting point. Budget wise, they are cheap for a great many more items to hand out. Shirts are good, but they cost a lot of money for fewer amount. Handouts, like fliers or cup holders, pencils and even cups. Get your product in publications, radio Ads and even gather a few people up to start a solid street-team. A great way to expand your audience of interest comes with cross-marketing. Cross-marketing builds relationships with outside areas of concentration. Where an audience normally would not have looked at you, now they get a glimpse.

Take what you have learned from Level 1 marketing and enhance your push with those avenues. Utilizing both levels at this point will help expand your audience. The reason you start with level one is because marketing is about gaining a person’s interest through a comfortable pace. Too much to soon can lose their attention. This is why creating a buzz in the beginning allows a person’s interest to peek over a fence to see what else is going on. Once they choose to look, they’ll choose to grab and carry their interest with them.





About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
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