4 Levels to marketing; Level 4: “The Cold” get one person sick and the rest will be infected

Today’s Tip – 4 Levels to marketing; Level 4: “The Cold” get one person sick and the rest will be infected

This is where your world of change comes in. While your campaign for a year is coming to its ending levels think about this one thing; keeping people’s interest in peek with what’s next for you. That’s right, this level is not just about whatever you had been pushing, but enlightening people that your product (name/company/band) is not going anywhere. You have more to come, and it’ll be bigger and better! Not so much, “hey a new album is coming” or “We’re having a sale in our store” kind of approach, but that YOU, are getting bigger and better.

You want to infect people with who YOU are. You want to get them sick with the “YOU COLD”. So much so that they pass it on to everyone else just by being near them. “The Cold” is as simple as ensuring your time has lead to infecting people with your good name. Your quality of product. Your purpose, voice and reason to be noticed and followed. You are keeping up with all that was going with Levels 1-3 but now you are presenting your future. The future of YOU into this coming campaign of marketing. Always have a Marketing Campaign going or it’s all for naught.

I also like to consider this “The Avalanche” approach. All your hard work has forced a marketing inertia in your favor. You pushed the snowball down the mountain side to have it be filled with possibility, growth and interest. I am sure you’d watch a huge snowball coming down a mountain. I know I would. Possibility of where will it go, end, hit! Growth of awareness, size and purpose. These things all happen if you continue to do all these levels of marketing properly. Your efforts will turn into a momentum of continued awareness. You’ll be able to focus on other things. Also pay attention to the marketing side of your product and give it a little push here and there.

Suit up in a nice warm outfit and get out there!





About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
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One Response to 4 Levels to marketing; Level 4: “The Cold” get one person sick and the rest will be infected

  1. Pingback: RetailWire Discussion: CPGmatters: What Marketers Need to Know About Today’s Category Management Process « Meyers Research Center: THE BLOG

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