Today’s Tip – Branding a personality; “Isolate” –
Taking on a large place like America is difficult, or any country. When getting your brand to make sense don’t think of a market in the beginning. Think about a smaller start point which will touch more people. People are so much more intimate than a country. Keep it isolated to how your branding touches a person emotionally. Where is the connect that brings their interest to you? Why should they pick your product/brand over all other brands in this world? It has to come down to an intimate connection between the product, them and you.
Finding your voice helps a lot. Speaking to an audience with images, words, sounds, colors and even what is not being said touches a persons. Good or bad, you do some research, research research and you’ll make things happen. So once all this is done take note to focusing on people. Don’t worry about getting your name out there in the masses. Work on developing a relationship with individuals. Get out there and talk with everyone. Meet people, learn about what they want, who they are and why they care about things.
You can do all this without ever leaving your house of course. Your branding should be doing this for you. Your product should be able to get responses from people through the use of your voice. Allow your voice of product to connect to people through social medias, news prints and even your personal website. Once you have connected to a core group of people you should, by now, learned how your brand speaks to people on a smaller level. Take your brand to the next level. The next marketing area and start growing your awareness outside your comfort zone.