Perception is 9/10ths of the world; SWOT!

Today’s Tip – Perception is 9/10ths of the world; SWOT!

Today is Friday. Unlike the other days of the week from this week this will be a brief how to. This is something that can be useful in every part of your life and business. It’s called SWOT. It stands for; Strengths, Weakness’s, Opportunity’s and Threats. We are going to do a very detailed version of this soon but for now, to get your feet wet.

In a nutshell, this will help you with your marketing, for you, for your business, For anything BY identifying the following.


Things you excel at, the positives. Things within your control. What do you do well? What resources do you have? What advantages do you have over your competition?


Note the weaknesses within your business area or self. Weaknesses are factors that are within your control that keep you from obtaining what you want. Which areas might you improve? Shy, Introverted, boisterous… any of these things could be a weakness you need to address.


Opportunities assess the external things that represent the reason for your business to exist. These are external to your business and yourself. What opportunities exist in your world from which you want to benefit? This could be as simple as knowing the right people from your Networking.


These are external, things that could keep you fro achieving your goals as a company or a person. It could be a person. So and So hates you but would have to approve something you need to move forward.. that’s a threat.

What this means

The two internals will help you deal with the two externals. Doing this will help you get a bigger picture of what you need to proceed forward with less surprises. It’s particularly well suited to business, but can be utilized personally as well.

So stay tuned, two weeks from now we will be going over all of this in detail including some simple worksheets so that you too can learn the power of the force. I mean SWOT


Deadly Nights (Band)

About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
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