Today’s Tip – Selling the profit; What does a Publicist do? –
A publicist’s main role is to be a liaison between their client and the media. Publicists are expected to create pr campaigns for their client that will promote their brand and make them more visible within their market. Your ideal publicist is one that will work one-on-one with their client to create a strong ideal union throughout a consistent focus for a client’s entire campaign. This is done with buzz building in an effort to generate positive media attention for their client while also addressing any negative attention. “What makes my client press worthy?” That’s the starting point.
There are two clients a Publicist can take on. A) The beginner client. They have no audience, no awareness towards their brand. This is a mixture of bringing awareness to a brand, and developing a brand name to push. Working with the client to create a voice that will connect with a wide range of marketable age groups. B) A client who already has a name brand awareness. In this situation a Publicist would help continue to grow that brand awareness, and keep their client’s name in a good light.
What a Publicist rarely does is deal with bookings, though they will be known to help promote a show for a promoter/booking agent. Normally they will not talk directly to radio station program managers, or push a client in colleges. In situations like that, they hire other companies to take care of those things. A Publicist designs PR Campaigns, S.M.A.R.T. Goal-Setting skills with their client and brand awareness. They take care of contacting the necessary people who need to be handled to make this PR Campaigns go.
Deadly Nights (Band)