Selling the profit; What does a Publicist do?

Today’s Tip – Selling the profit; What does a Publicist do? –

A publicist’s main role is to be a liaison between their client and the media. Publicists are expected to create pr campaigns for their client that will promote their brand and make them more visible within their market. Your ideal publicist is one that will work one-on-one with their client to create a strong ideal union throughout a consistent focus for a client’s entire campaign. This is done with buzz building in an effort to generate positive media attention for their client while also addressing any negative attention. “What makes my client press worthy?” That’s the starting point.

There are two clients a Publicist can take on. A) The beginner client. They have no audience, no awareness towards their brand. This is a mixture of bringing awareness to a brand, and developing a brand name to push. Working with the client to create a voice that will connect with a wide range of marketable age groups. B) A client who already has a name brand awareness. In this situation a Publicist would help continue to grow that brand awareness, and keep their client’s name in a good light.

What a Publicist rarely does is deal with bookings, though they will be known to help promote a show for a promoter/booking agent. Normally they will not talk directly to radio station program managers, or push a client in colleges. In situations like that, they hire other companies to take care of those things. A Publicist designs PR Campaigns, S.M.A.R.T. Goal-Setting skills with their client and brand awareness. They take care of contacting the necessary people who need to be handled to make this PR Campaigns go.


Deadly Nights (Band)

About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s