Today’s Tip – S.W.O.T. Week; Threats –
Ahhh threats, woo boy. Not fun. This is also external and beyond your direct control. You can have an impact on it though by diminishing or eliminating your weakness’s. Once you have your opportunities in place time to look here and find the blind spots, the weak pints, possible ambushes. Remember all warfare is based upon deception. You absolutely need this so you can plan for it. If you know you have a weak point an area of vulnerability and you do nothing to prepare for it… well you are in trouble.
If you run a service industry and you are priced mid and someone else comes in priced low what then? If you are an entertainer working in a world where people will perform for free and you charge that’s a problem isn’t it. You have to understand and be prepared for the things you know are coming and the things that could be coming. If you can have plans in place to change the threat into an opportunity that’s even better.
It could be a bad trend, like say a recession where less people come out cutting into your audience. How would you deal with that? A competitor could open their doors how would you handle it? You have a bad set, argue with a venue owner or be shut down by the health department for the Ellio’s pizza you served. Identifying the threats doesn’t eliminate them but it does put you in a place to act rationally and proactively rather then on reflex and haphazardly fumbling your way through it. When doing this one you might want to mark the level of seriousness involved if it were to happen. We have several plans in place for competitors depending on what and where everything from working together to going all medieval on them, keep that in mind when you do yours.
Deadly Nights (Band)