Today’s Tip – Working the web; Social media for social purposes –
How many likes, followers, friends, interests do you have? The idea is you have zero no matter what your number. These numbers can grow artificially, or naturally through certain avenues. Either way, they mean nothing if you’re just collecting a growing number. How do you take a 100 pairs of eyes on a trip with you to grow important life caring fans? The idea is simple, create a voice.
Even close friends, once added to your list of unknowns, wants to hear/follow something interestingly fun. Or a voice that moves their concern to interact. Posting “Check me out” all the time, or sending “invites”, “requests” and the such bring your value down. The idea is to give people a choice. Let them come to you. Metallica doesn’t run to people and say “Like this please”. They have a draw, a voice, a brand they created that people relate to.
Your main website is for the “check me out” information and “invites” through mailing lists or event pages. So create a voice to expand it onto these social media sites. To be “social” on social media sites you should start interacting with others. Go through their pages and like things that interest you, or “listen and respond” to what they are presenting to the world. The more you reach out the more the world will react out to your voice.