Today’s Tip – Year One (1); Market, who are you and what do you have –
“This is my rifle. There are many like it, but this one is mine.” And so as it is, Marketing is also one of your many weapons of success. There are many who market, but your marketing must be your own. It will have your branding, it will have your voice, it will have an image all its own. As with Networking, marketing is a valuable tool in your arsenal when it comes to making things happen.
Marketing your brand is more important than telling a person about your show, your new invention, book. When you create such a draw for your brand, then your bi-products will sellout. Whatever you are selling, people will want one if they truly love your brand. Geico sells insurance. Though, how many of you remember the caveman commercials they have and now their little mascot? Everyone of you. Geico is selling an image.
Once you believe in that image, Geico lets you know about their bi-product. You know, that insurance they sell. They have all kinds of insurance; Life, Car, House. And yet they are selling their brand over insurance first. Their brand sells the most important thing for Geico to survive, succeed and continue to grow: They sell their product which is their brand. Refocus your marketing strategy to incorporate your branding. Look into other companies for examples.