What are you trying to say to your public? This is your voice. What your brand represents to a mass audience of individuals. Getting a good sense of what you want to say to people through your words, image, sound, and products are import when establishing a strong long lasting brand with a growing community. Your possibilities begin with branding, and end with how much your voice cares about speaking to people.
A great place to start is with your “Image”. From there you can take your look and find your Voice. Secondly, building your branding Voice will represent a great deal of what you are saying to the public. Growing an honest reputation with people, and leaving your doors open so clients can add to that voice. Connection with people is all about talking with them, and less about talking to them.
Your authenticity should be as genuine as your direction is. Be who you are as a company. Keeping the humanity in your voice by staying focused on connecting on a personal level. Less “buy me” points and more “about intelligent conversations”. Feel out how your reflection of life’s culture is touched. Consider your brand’s “personality”. It goes hand in hand with presenting a human identity, online/physically.
The two most important things to remember is Credibility and Consistency. Credible sources earn respect. Respect gets you meaningful relationships (networking). Your content can come from other credible sources, just ensure those sources are representing a part of your voice. Finally, your consistency is vital to maintaining a connection with your market. How you speak with your brand must flow consistently on all online, physical, and personal outlets.
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