Branding : Familiarity


Today’s Tip – Branding : Familiarity

Easy to say, see, and remember. These are key factors when finding a brand. You want people to have the ability to become familiar with everything you present. Hard to read logos, images, even difficult slogans can corrupt any chance of an individual taking your brand to heart. In the beginning a brand must hit them emotionally. With Geico, it’s easy to see how their branding is very familiar with the masses. Think about what they have done. It’s a great starting point.

You want to workout something original. Copycat branding confuses onlookers. Though, when working on your brand, some similarities may help bring you closer to finding your brand’s strengths. As if you were learning to draw comics. A great exercise would be to trace comics already drawn. Get your eyes and hands to work together. Once you have figure out the technique it will make it easier for you to workout your own style of drawing. Same goes with branding.

A nice barometer is you. What things do you enjoy about company brands? When you see or hear things, what stands out best? Get familiar with your comfort zone. What you like is a great beginning to what others may like. Trying to figure out what others will like is a harder way to work your brand. What they are thinking is out of your reach. What you are thinking is right in your head. Start with you and others will most likely find a connection to familiarize themselves with a wonderful new brand!

Call our office : 631.599.2263


About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
This entry was posted in Uncategorized. Bookmark the permalink.

One Response to Branding : Familiarity

  1. Pingback: Branding : Slogan / Tag-line / Melody « BBR Productions Inc,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s