Branding : Slogan / Tag-line / Melody


Today’s Tip – Branding : Slogan / Tag-line / Melody

“I’m lovin’ it!”, “Just do it.”, “They’re magically delicious!”, are all slogans. They bring a “familiarity” to each brand’s “voice” helping to grow a broader “image”. Slogans are easier to remember over a company’s name, (unless that name is in the slogan) and what a company has to offer. A slogan’s purpose is to shrink the need for extended explanation. Keeping it simple and short allows a human mind to focus it to memory much easier.

Melodies are also a wonderful way to connect to your audience. PC Richard and Son has a catchy melody. A melody is what makes a musical single sell. That catchy “hook”, or chorus lyric. Easy and simple melodies are great marketing tools when it comes to branding your idea. Get something stuck in a person’s head and you’ll increase your chances for a life long consumer.

Some of the best Tag-Lines are a mixture of slogan’s and melodies. Take “Empire Carpet’s” brilliant branding campaigns. Their style of tag-lining combines a melody that includes their phone number and slogan. Giving you an opportunity to remember their phone number and that they deliver today! Mastering the ability to come up with a superb branding campaign only takes a willing mind to sit down and think it through. Three things to consider:

One : What are you trying to convey?
Two : Is your image and voice being presented?
Three : Are you hitting your desired target market?

Call our office : 631.599.2263


About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
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2 Responses to Branding : Slogan / Tag-line / Melody

  1. The top as well as clear Media and why this means quite a lot.


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