Where to begin if your pockets are deep but filled with fuzz? Free Marketing is all around you. A quick list of free marketing; Word of mouth, Social Networking, Cross Marketing through building networking relationships, etc. When your penny is all you have it is time to brainstorm. Your brain is your most powerful tool for marketing. Creating outlets to get your “brand” out there starts with idea growth. Where to place your time, and money, or lack of both.
It is imperative that “Marketing” be a priority. Your brand is the life-force of your success. So place some effort into this area to help propel your brand into open arms. Everyday sit down for an hour and come up with ideas that will benefit the growth of your brand. Even “Paid Marketing” should be on this list. Let your ideas see what you are working on. Even paid marketing could be done for free with a certain networking connection.
Another free form of marketing is handouts. Giving your fan-base free items may cost you some money up front, however in the long run it will comeback to you tenfold. Free items gives customers a sense of connection. “this company is awesome, they gave me free things.” Let the free items be helpful to their every day life so they are using it. While using it, your brand is being seen. Free for them, cost for you, everyone wins!
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