Marketing : Lay it down, throw it out

Today’s Tip – Marketing : Lay it down, throw it out

We have many rules of thumb when it comes to all areas of the “Triangle of life”. One of our main rules for marketing is “Lay it down, throw it out”. A great philosophy to understand about marketing is you are spreading your “Brand” while growing relationships through “Networking”. Marketing comes down to getting people interested in your Brand. This is done with interacting with people. If you are handing things out you want to speak with people.

If you lay down post cards or fliers you are taking away your opportunity to get people involved with who you are. What your brand is, and what they can get from you. So, when you lay a marketing item down you are essentially, leaving it there to be thrown out. People looking at a table filled with more than one thing normally pass it by. A good reason for this is a person’s mind is easily confused with massive information at once. Simple, to the point.

Try two methods if you are going to just leave it laying around. Talk with local mom and pop shops that deliverer. Tell them you will post something on one side of the marketing item for them and on the other for you. Have them deliver it with their orders. You are paying for it anyway, so why not barter for their services while offering some advertisement to the company. Get three or four companies and that’s about 800 people in a day on average.

Another method is mass mailing the items to homes. There are many programs out there through your carriers that offer discounts at bulk. It cost us, as a company, about $300 to mail out 2,000 post cards directly to houses. Plus the post cards, which comes out to about $250. Marketing is one of your “3 Needs of Success” to any goal. Keeping that in mind, it is completely worth your investment of both time and money. Marketing, Networking and Practice!

Call our office : 631.599.2263

About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
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10 Responses to Marketing : Lay it down, throw it out

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