Building and cultivating relationships are a big part of friendship. Friendships help grow your “Networking” need. Let’s understand friendships vs acquaintances. An acquaintance is a person you may work with, or know through another person. A friendships is a person you have given your time to on a personal level. Understand, a client, or a fan is all about your “Marketing” need. Once you bring money into the equation you are now marketing.
Keep your personal relationships personal. Handling things with favors over money. Build your relationship with your friends, acquaintances and family. Once in a while give them a financial break in cost. It is completely respectable to set up a fee for services, or lending a hand. Ultimately, ensure that you handle your Networking growth with a 4 to 1 ratio on free vs fee.
There is a really great book called “Never eat alone” by Keith Ferrazzi. It explains the importance of Networking. How remembering little things will overflow into powerful relationships opportunities. That old saying “It’s who you know.” is a very strong philosophy to live by. There is also another, “Keep your friends close, and your enemies closer.” Why have enemies? Make the best efforts to keep friendships. Finally, “If you have nothing nice to say, then say nothing.” Words to live by.
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