A central H.U.B. starts with your official “website”. From there where does it all go? Linking every extended site to an official website is one step to bringing a company to the top. Linking sites to a main website takes a little more than forming a “hyper-link” between the two, or three, or forty sites connected. Linking a hyper-link is the simple part. Having links to other sites from and to your main site is a starting point for this H.U.B.
Next is building a brand with image and voicing similarities. When a Tumblr page is created, that blog page should have a similar look/voice to the official website. This indicates a connection. Also, a human mind gets more attached to something they can continuously get engraved into their heads. From logos to backgrounds and even color schemes. All these added efforts help connect a H.U.B. to an official website.
A H.U.B. is designed to bring awareness to a brand. This is dun through a method called “Fluff”. Letting an audience feel, see, hear, and taste a company’s brand. A H.U.B. rarely says “buy me”, “See me”, etc. A H.U.B.’s sole purpose is to build “Interest” in your brand. This creates awareness, and thus a desire to visit that brand’s official website. Working in conjunction with a brand building campaign to issue a company’s growth.
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