Search Engine Optimization is a technical term meaning “Get your brand name up on the search engine list”; or more so, it really means “S.E.O. is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results”. This is the case of having an amazing idea, or product and keeping it in your closet, then wondering why no one is buying into it.
Bring up a brand’s name so others can find that brand. There are many things one can do to help do this naturally. Below is a short list of ideas to get a person’s brain, to brainstorm!
• Guest Blogs leading back to your website
• Link sharing (in bound links to your site)
• Promote your website each day 3-4 hours throughout the day
• Interact with other websites
• Meta tag clarity
• Clean understanding of content on the website
• Up date and continually refresh the site
• Title tags (higher up the better; Immediately below the Head)
• No Flash (hides S.E.O)
• Use actual text not images for menu
Get the brand out there on the internet. A brand lives or dies with it’s popularity, and awareness. Create opportunity with audience interest. Let’s begin a new level with a statement from one of the best.
“My best advice for being successful in the SEO industry is twofold. First, make friends. You’ll be much more successful in SEO if you can admit that you don’t know everything and have smart friends to lean on when you are out of your element. We all have our own weaknesses, so admitting it and seeking to learn is foremost. Second, be curious about everything. If you see a site ranking and you don’t know why, dig into it. Figure it out. You’ll learn more by being curious about what you see in the SERPs than just reading content that comes out and watching SEO videos. You can learn a lot about those, to be sure, but digging in and doing the work and investigation will teach you the most the fastest.” ~ John Doherty, SEO Consultant at Distilled.
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