Getting the most out of a brand : Fans vs Fa(n)ly


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Today’s Tip – Getting the most out of a brand : Fans vs Fa(n)ly

Growth of a fan comes from growth of a brand. We have friends and family; “Fa(n)ly” that support our quest. However, they support it only so many times, and for a certain amount of time. In the business of success Fa(n)ly always count for zero people involved. To people of note, this is less about your brand’s value and more about the support of those who love you and would like whatever you did; to a point. Fa(n)ly will be there for you even if you simply were terrible at what you were doing. They are just happy to see you doing what you love. There will be a point where they cannot afford to take money and time away from their lives and give it to you.

Fans on the other hand want to be there. The more powerful your brand, the more aware people will become. Thus, they will find a way to work out their lives so they can see your life. One side of this amazing brand awareness spectrum is KISS. Yes, that rock band with make-up. They have new, and old fans. A lot of their new fans come from their old fans bringing up their children as KISS fans. Such as it is with sports, Yankees / Mets, etc. There is a bond between a brand and its fans. The smaller side of a brand awareness is when a comedian performs and no one shows up. Or a play is unknown. To bring people to these events you must A) make it known there is one, and B) Build your brand.

If Nicole Kidman was performing in a movie, play, stand-up comedy or even a band; BUT, no one told anyone; Most likely no one will show up. However, her brand is well known enough that her “die hard” fans would find out and show up. Let us say there were no die hard fans, just fans. They wouldn’t know what was going on with Nicole Kidman unless she advertised it. Letting the public know is important. Thus, interviews everywhere; TV, Magazines, press in Newspapers, even blog posts and other online advertisements. The idea is brand awareness brings with it a draw. Thus, a brand’s draw brings with it a nice size paycheck.

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About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
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