Setting up events, actions, and or moments are a job themselves. It always seems easier in the mind when setting these things up for accomplishment. Going through that list of things needed to make it amazing could be a task all itself. What you need, want, and where to get it all. Pumping the mind up for failure as a person sees it growing in their mind’s eye of what is to come. On paper, in your head, or even during conversation; the act of discussing it far outweighs the major outcome of anything we place effort into. “In my head it was huge.”
It will always be huge in your head. Sometimes the event itself is not the issue. Have flying monkeys and tell no one and no one will see it. Again, marketing can do only so much. Proper marketing starts with an idea, a game plan, then making a direct effort into action forward. Who, what, where; these things define marketing. Who you are marketing to allows you a game plan of who is most likely coming. What you are marketing sets you up for direction. Know what you are marketing.
Where are you marketing? Where are you going to be? Where is everyone coming from? Where is a great way to look at it. Know all these things. For Where are these people coming from helps you determine your mileage of marketing. The radius from center point out to a 5 mile distance is your primary spot of attack. This space is to be hit every week at a minimum of twice a week. Once you have found yourself in the constant actions of that area, move out into the secondary area; 10 mile distance from your primary spot. Hit this a minimum of once a week. Bring the huge from your head into reality.
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