The stress of success – Suc-stressful : If I build it, they will… not show up?

Today’s Tip • The stress of success – Suc-stressful : If I build it, they will… not show up?

Booking an event, filming a movie, starting a band, or any other number of things where a person(s) comes up with a brilliant idea, to create something under the assumption that people will come because “it is indeed, brilliant”, needs to reevaluate everything. Speaking to a group of talented writers, I asked them each “Why should I hire you”. Well, most said they are were talented, awesome, good at what they do. One person said “I will make you money”, then following in formation, people added that reason to their personal reason too. Writers developing a script are not the ones making you the money. They are building you a “bi-product”. Money comes from something bigger than a “Bi-Product”.

Talking with comedians, musicians, and business, they all come up with the same plan; If I build it, people will show up. People will not show up, or buy anything you are selling, if they don’t know about you. About your “Brand”. Marketing your Brand is so important, that most companies spend a Third of their start up money in this area. Creating a voice, image, style, and then pushing it in the faces of millions of people. This is where the money is made; made through the company spending money on marketing. Like a writer, they have a script, a studio then gets it made, and finally markets it to earn income. Musicians create music, then a marketing company or label push that brand to generate sales.

A strong truth in this business is talent comes second. People must know who or what you are before they can believe in spending hard earned money on it. Give them an opportunity to grow a relationship with you. Branding is difficult if you ignore it. You can even start by making it simple then slowly develop it into something grander as you learn more about your “Brand”. At least you are starting somewhere. Which in most cases is a great place to be. So why are they “not showing up”? Because they have no connection to your brand, your image, your want to pay to be involved. Remember; Bring “Awareness” to people which creates “Interest” that in turn generates “Sales”. This is the secret to marketing!

Call our office : 631.599.2263

BBR Productions Inc

Make A Right Left Here (Entertainer : Thomas J. Bellezza)

The Rose Theater (Business)
Joe Pontillo (Comedian)
Shure Thing (Band)
Kayla Stockert
Sharon Green Medicaid Consultant (Business)
Katrina Perkins (Actress)
Martyrd (Band)
TwitchTwitch Productions (Business)


About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
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2 Responses to The stress of success – Suc-stressful : If I build it, they will… not show up?

  1. Judith says:

    Oh how true. Just because we think it is brilliant if we cant sell the idea to anyone else it is doomed. Thanks for deciding to follow my blog.


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