Having a spectacular skill alone could attract audiences, if that audience knew about those spectacular skills. An issue with social media is an “Ego Game”. A Brand is only as big as its bark; not the other way around. Wanting to see who is drawn to follow a Brand’s social media could end up being a very long wait. If Katy Perry decided to open up a new Twitter with the name Katy Perry, she would instantly draw a fan base. If she changed her name to Anna Whatever, then her numbers would be low.
Katy Perry’s Brand Value is so great right now, her fan base is seeking her out to see what she is doing. More importantly, they want to be a part of what she is doing. Other than friends and family, very few people care about an unknown Brand. This can easily be corrected. Instead of worrying about who will “naturally” follow an account, become proactive. Begin interacting with non-celebrities, company, or anyone that has that lovely blue check next to it.
Interact will create awareness for a Brand. People will see what this new interactive brand is talking about; based on the “Rule of 10%”, over time audiences will buy into the Voice, Image and Create a Conversation with said Brand. Take away an EGO, and become proactive. Success is reflected in the effort placed into something. More productive actions create a much greater results. Utilize Time Management properly to get the best out of each day’s efforts.
PS… Can you find the monkey?
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