Marketing Correctly – The Rule of 10%, 1% of your market

BBR Productions Inc.
• BBR Productions Inc : Marketing Correctly – The Rule of 10%, 1% of your market

A Company with 1% of their market interacting with an established Brand are doing extremely well. Getting, and maintaining, that 1% comes down to Marketing within The Rule of 10%. This rule is based on three levels of a consumer. When a Brand is established, the goal is to BUILD AWARENESS, which CREATES INTEREST, that ultimately GENERATES SALES. A sale is a consumer buying into that Brand and becoming life long fans.

This process is a numbers game. With cold calling you pick up the phone and ask the same question over and over again; “Hello, are you interested in upgrading your internet?” No? Next caller. Eventually a sale will be made. This works the same in marketing. That is why there are lots of Movie Posters hug up in a long line. They make up the number game in sight of a moving target. How do these numbers work best for a Brand?

The Movie Poster theory is a helpful example. If one poster was hung up and a group of 1,000 people walked passed; it is suggested that 10% will become aware of this poster. Out of 100 people being aware of it only 10% will find interest in any information provide. After those 10 people are done being interested in that poster only 1 person will become a sale. The more posters that group of 1,000 people see, the better your number outcome is guaranteed to be. Be seen, and keep things consistent.

PS… Can you find the monkey?

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About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
This entry was posted in 3 Needs of Success, Branding, Marketing, The Rule of 10%, Triangle of Life and tagged , , , . Bookmark the permalink.

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