In marketing there is a golden rule: Keep It Simple Stupid. Also known as the KISS rule. Every ounce of time and money placed towards a marketing campaign has to have a huge return. Spending more money than is allotted in a Marketing Budget, Incorrect Marketing, or even creating throw away items can lead to wasted resources only taking away from a Brand rather than adding to it. To build the rule of 10%, and keep it consistent, the best method is Keep It Simple Stupid.
Designing a really good Ad, or commercial, is about placing the most important information in the front of your audience’s eyes. Once that information has been pushed, continue pushing that specific information without changing it so the consistency helps build the return of a Brand’s 10%. The human brain can remember seven things, plus or minus two. This is why five things of written, or spoken, information is best when marketing.
To understand a Brand’s Voice, Image, and the Conversation created by audience members, write down and explore these ideas in detail. When a company masters a Brand’s purpose inside and out, that company then has Marketing Direction. Five Important Points: Website (URL), Brand Logo/Name, Brand Image/Icon, Slogan, and an item’s name being sold. Example: Pepsi is selling a new Orange Soda and design a poster. It might look and say the following: Image below!
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