A Brand begins with an idea. A conception can be anything in the world. Limited ideas can create walls of disillusion. When companies think from an audience to a product they come up with two things; Already invented ideas and/or nothing at all. A Brand’s audience is not determined by a desired audience but on how well that Brand is marketed. Smart marketing is about giving an audience a chance to make up their mind: getting them interested in buying what they became aware of.
When coming up with a marketing strategy companies will try and figure out their target audience. This is not always necessarily to limit where, or rather who, to market directly too. It sets up guidelines to “Market Boost”. A Market Boost is usually where a company traditionally starts a Marketing Campaign and gets the most out of it initially. There are other names for this process. After a specific Market, that company may start marketing in a general area to pull in audiences outside their market.
Placing all a company’s eggs into one marketing basic can pigeonhole sales to a plateau. Even though, according to “NIKE” statistics; College Students 18-24, or working athletes 25-34, with no kids are buying the most shoes. If “NIKE” continued to Market to this demographic that would begin limiting sales. Instead, they market a “JUST DO IT!” mentality. Which all people have. “Be the best by being your best.” Everyone in the world can JUST DO IT to be the best they can be. Smart marketing.
PS… Can you find the monkey?
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