Individuals worry they are not ready to Network and Market because they have nothing to sell. Even when armed with an idea, yet, with nothing physical to sell to the public: A CD, an Item, Show to promote, etc. A client’s fear is what do they have to market if nothing is in hand. Brands are more than items. A Brand is the actual product. Things which are sold by a Brand are considered By-Product. Understanding this concept is a major change people must make to succeed.
A band, comedian, even a business, are all the same thing; companies. A person searching for a job as a teacher, doctor, or manager position at a Supermarket, are all companies. People are companies. Some or failing companies living above their overhead, and others are earning income and living in the green. A company must always market their Brand first. Above all else, audiences must connect with a Company’s Brand before they are willing to trust in a sale.
First step is reaching out to people within the field of interest. Then, allow audiences to become familiar with a Brand. It can be as simple as small steps on social media till a Company works up enough momentum to do large cost effective marketing. Some companies will market their Brand for well over two years before selling anything. Start the hype; get audiences Aware of a Brand they can become Interested in, so they have a connection to spend money.
PS… Can you find the monkey?
Call our office : 631.599.2263
Or Email : Main@BBRProductions.com
Visit our website : BBR Productions Inc