Before an audience is already buying into a Brand it is important to allow them to grasp onto an emotional connection. A feeling of attachment to a specific Brand’s voice, image, which creates a conversation. The “I am going through the same thing at the level I am at now” feeling. Audiences love to feel a part of the adventure. That is the emotional connection. They will become very passionate about what kind of content is pushed on it. Best example is the passion audiences have with Comic Books turned into Comic Movies: who is cast, when they look like.
All these things come down to Brand Value. That Brand Value is the what those characters represent. What their voice (Message), image (look / feel and style) or present to their fan-base. In turn, this creates a conversation. Wolverine never having his traditional yellow, or even brown, uniform flips people out. The outfit is a part of his Brand. This is all content. But the experience of that Brand is what is earned, and audiences follow the experience and their connection to that experience. This is why Hugh Jackman can play Wolverine and a large majority of fans like him as the Berserker!
People really love what Hugh Jackman’s personal Brand is. He took his relationship with his fan-base and his personal Brand, to bring strength and awareness to his many humanitarian causes. His fight to change the course of Global Poverty with his ‘Laughing Man’ Coffee. Or that he is known as one of the most humbly kind people in show business. Point is, people follow Hugh Jackman because they latched onto his Experience. The ride of his life, kindness and his love for this business of entertaining and educating millions. He earns the right to say “come see Wolverine 3”.
PS… Can you find the monkey?
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