Networking ♦ Postcards


07 05 17 M

• Networking ♦ Postcards

Postcards are almost a dying art form. There is a nice personal touch to handwriting a postcard out then mailing it physically to your intended recipient. From the color of ink chosen to the style of penmanship a person’s brand is being presented naturally. Receiving anything in the mail that was handmade is always going to brighten up a person’s day. Gifts are gifts if they are presented correctly.

These 3 tips will make any postcard have a better chance of standing out more.

• Postcards are not about you. They are designed for them. Think of the 3 Paragraph Structure we talked about in other blogs. But, only use 1 sentence per paragraph instead of 3 to 4. Make the first one about them and their successes. The second line is about you and your wants. And finally them and their future. Depending if you are introducing yourself, following up with them, or a holiday wish, this would change.

EXAMPLE : (This is a follow up for an actor who recently had an audition for the movie “Batman Begins” in front of Lucinda Syson Casting Director.)

Great job on casting Batman Begins this summer with Christopher Nolan. I truly appreciated the time you gave me and any direction, making it a relaxing audition. All the world of success next year working on Syriana!

There is a lot going on in those three sentence and we will cover the breakdown in a future blog for you to see how important each word and sentence is.

• Keep it simple. Let the front be your headshot, or an image which represents your brand fully. Less copy (verbiage) the better. Stick with a name (don’t worry about what you do; I.E “actor”), a slogan if you have it, and your website. This means it is not a massive AD being sent to a recipient, but a nice postcard for them. If you have a brand logo, I would place that on the back with a faded opacity so you can still write over it too.

• Stick to the 3 day rule for follow ups. Introductions should be sent during their slow times. And if it is a holiday it is best to send it a week before the actually holiday. As it is likely they will be gone the week of, or after. And, you want them to have a nice send off into their holiday vacation. Also, if you know them personally in any capacity and are aware of anniversaries, you should send a postcard a week before as well.

PS… Can you find the monkey?

Call our office : 631.599.2263
Visit our website : BBR Productions Inc

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About BBR Productions Inc,

Our mission is to bring reality to your dreams by being an affordable all inclusive production company for every type of venture and those who wish to find success in their possibilities. In 1996 BBR Productions Inc., began which was strictly an illustration company working with local illustrators and comic book company’s. In 1997 BBR Productions Inc., expanded adding audio recordings, graphic and web design, photography and mass marketing. BBR Productions Inc., first major client was TENEbRAE although other bands were signed on to the company roster for marketing and graphic design layouts. During 2000 BBR Productions Inc., began setting up small local shows and organizing large musical events featuring national acts throughout the Tri-state area. Working with musical acts, comedians and actors BBR Productions Inc., expanded yet again to more of an all inclusive entertainment company. In 2007 Began doing more with direct consultation, helping others create opportunities as well as managing more acts. 2008 marked the 1st annual Laughter is the cure show, helping raise money for foundations such as "Multiple Sclerosis Foundation" and various "Cancer Foundations". Soon to be on its 5th year. In 2013 BBR Productions Inc., opened its offices on Long Island NY allowing space to do in house seminars helping others realize their dreams with the help of people who have already been there. On October 3rd, BBR Productions Inc., will open their second office in Holbrook growing from 1,000 square feet to 3,800 square feet.
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2 Responses to Networking ♦ Postcards

  1. I FOUND THE MONKEY!!!!! And now I cannot unsee it.

    Liked by 1 person

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