Content vs Experience – Content Ratio to Experience


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• BBR Productions Inc : Content vs Experience – Content Ratio to Experience

There is always something to say. In fact there will be moments that our considered time sensitive. Thoughts which only pertain to what is going on right now. In life a Brand might want to express a connection about real time events going on. How does this Brand keep pushing its Experience in the first year or two, when there are subject matters it wants to be a part of? This comes down to ratio. Rule of thumb is for every four moments of Experience pushed, one push of content is allowed.

In the infant stages of a Brand the experience is much more important. Pushing how that Brand is growing has more power over an audience than what ideas, material, bi-products, or ‘things’ are being sold. How that Brand is getting to the top, what they are doing, how they feel about it, when and where you were (more than where you are going to be), these pushes are the Experience. They represent the travel, the journey of the Brand growing a relationship.

Content can become the defining purpose of a Brand if it is pushed too hard over the experience. In the beginning when trying to connect to an audience. An audience can become familiar and attached to the material being pushed at them, that they are not truly connecting to the Brand in a relationship. People are in relationships because they enjoyed the original points of interest. When a relationship’s dynamic changes slightly, or drastically, it can cause a rift in that connection.
PS… Can you find the monkey?

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Content vs Experience – Wanting vs Getting Attention


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• BBR Productions Inc : Content vs Experience – Wanting vs Getting Attention

To get the most out of Marketing it should come naturally. Yes, posting a huge AD up of “Come See Me Now!” along with whistles and horns blowing could get people’s attention, but this is wanting attention. What if the process was about getting people aware of a Brand to create interest which ultimately generates sales? Throwing Content up, thoughts, or ideas, is a way of saying look at me, for a moment. Where as pushing experience directs people to become a part of a Brand for life.

Content can become overwhelming at times. Or worse, it can pigeonholed a Brand to a certain style. Getting attention happens when people become aware then interested. This occurs with experience. If content is necessary for the soul, and ideas / thoughts need to get out, then keep the ratio to a 4 to 1 in favor of a Brand’s experience. This way people are slowly seeing what is selling, but at the same time given the choice to follow a Brand’s adventure.

Ultimately, in the beginning of a Brand’s life, getting an audience involved is more important than expressing content. Building an audience is primary, and letting them follow the growth of said Brand is important for longevity. Content is the equivalent of asking people to come buy, see, watch, and touch a Brand. It pushes them away. They want to choose to become engaged. While being told to do something is off putting when a Brand has not earned the right for content.

Look at AD’s from major companies. They never say Buy me!

PS… Can you find the monkey?

Call our office : 631.599.2263

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Content vs Experience – You must Earn the right for Content


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• BBR Productions Inc : Content vs Experience – You must Earn the right for Content

Before an audience is already buying into a Brand it is important to allow them to grasp onto an emotional connection. A feeling of attachment to a specific Brand’s voice, image, which creates a conversation. The “I am going through the same thing at the level I am at now” feeling. Audiences love to feel a part of the adventure. That is the emotional connection. They will become very passionate about what kind of content is pushed on it. Best example is the passion audiences have with Comic Books turned into Comic Movies: who is cast, when they look like.

All these things come down to Brand Value. That Brand Value is the what those characters represent. What their voice (Message), image (look / feel and style) or present to their fan-base. In turn, this creates a conversation. Wolverine never having his traditional yellow, or even brown, uniform flips people out. The outfit is a part of his Brand. This is all content. But the experience of that Brand is what is earned, and audiences follow the experience and their connection to that experience. This is why Hugh Jackman can play Wolverine and a large majority of fans like him as the Berserker!

People really love what Hugh Jackman’s personal Brand is. He took his relationship with his fan-base and his personal Brand, to bring strength and awareness to his many humanitarian causes. His fight to change the course of Global Poverty with his ‘Laughing Man’ Coffee. Or that he is known as one of the most humbly kind people in show business. Point is, people follow Hugh Jackman because they latched onto his Experience. The ride of his life, kindness and his love for this business of entertaining and educating millions. He earns the right to say “come see Wolverine 3”.

PS… Can you find the monkey?

Call our office : 631.599.2263

Or Email : AskMe@BBRProductions.com
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Content vs Experience – What is Content vs Experience


BBR Productions Inc Content vs Experience• BBR Productions Inc : Content vs Experience – What is Content vs Experience

People love following any experience or adventure from a person making things happen. Content is information a person must earn over time. Before that moment, it is important to get people/audiences to start getting into the value of a specific Brand. When that time comes, an audience will follow every aspect of said Brand. Content is information which has little to nothing to do with a Brand. From a movie, jokes, books, even advertisements. Experience is all the fun behind said content’s creation. The journey if you will.

Content can add or take away from a Brand; but it is very tricky to maintain a steady open growth with Content. As audiences find value in being entertained by that specific content. Once that content changes it could push an audience away. Example: When bands change up their musical style. Dream Theater is a great example of Content vs Experience. Every album released has a completely different sound. Fans are usually filled with mixed feelings when it first comes out. After a while they come around. Experience for Dream Theater, or any other Brand, is behind the scenes. Case in point.

People love knowing what they do before / during / and after a show is performed at, or an album is recorded. They love seeing Dream Theater’s path to success. Their music is just a bonus. It’s a reward for fans with a deep passion towards that Brand. And even when they have mixed feelings, because the sound changed on a new album, they come around to love it like other albums. Usually. Let a fan-base follow a Brand’s adventure to success. Once everyone is there, reward them with quality content which reflects that Brand.

PS… Can you find the monkey?

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Interview Series S2E1 : Monroe Martin III


Thanks to Top of the Bottom Pile for allowing us to utilize this Interview. We love seeing people working together to achieve, and more so seeing others talking about how they found success!

We heard this interview was 45 minutes long, and a lot of good stuff is placed into the final interview. But so much other good things were left out. They may release outtakes as well.

Again, here thank you, and here is an interview with “Last Comic Standing” comedian Monroe Martin

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Power of Now – 5 Helpful tips to do now


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• BBR Productions Inc : Power of Now – 5 Helpful tips to do now

Where does motivation come from? Is it inspired through others? Does it come from action creating reaction which turns into results? Life is short so why wait till later to do something when your time is now. These helpful tips will get you up and moving!

1) Have a list : A to do list is extremely helpful. It takes a mind away from thinking what is next. It shows tasks. Look at the list, do the first thing on top. Simply look at this list and get up. Make yourself get up and do. There is no better time than right now.

2) Compare : What are you going out of your way to do vs what you want in your life? Compare these lists. If you are getting up and going to a job you hate; why? What do you do right now to get yourself up and out that door for a job you hate!? Well, why not change that energy toward things you love.

3) Deadlines : Have a calendar with deadlines written on it. Place the calendar on the wall next to a heavily trafficked doorway. This will allow these deadlines to be seen each day before leaving the house. Place reminders on the calendar as well: “Ten days before you must do this specific task now!”

4) Teamwork : It is a known fact that having a buddy to go workout with helps motivate. When feeling down and out, a buddy could come over and say “Let’s go do this now and get it over with!”. They push you. Have a friend or family member pushing you. Everyone needs a good kick now and then.

5) Major 3 : Wake up early, Time Management, and Eat Healthier. By waking up early allows for less distraction. Getting up before the world begins. Time Management is there to help take back control over time. Eating healthier is important for the body. Become your control to do now!

PS… Can you find the monkey?

Call our office : 631.599.2263

Or Email : AskMe@BBRProductions.com
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Power of Now – The Power of waiting?


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• BBR Productions Inc : Power of Now – The Power of waiting?

When to wait, or where to wait, and why to wait; these are all very deep questions which can define a person’s path to action right now. Waiting helps individuals figure it while planning. Truth is, waiting is smart. How one waits is the tricky part. Some wait till they have mastered a craft/skill. Others wait for the opportune moment. There is much to accomplish while waiting out certain aspects and hopes. Getting all the ducks lined up in a row before jumping in can also keep a career from being ready.

College students are a really great example of waiting till they are ready. A teacher, or doctor, want to finish school before they start really perusing their career. However, waiting to finish school might take anywhere between 4 to 6 years, if not longer: Depending on the degree. There are things which must be set in motion at this stage. From setting up a financial budget to networking and marketing your brand. What brand? You! You are a Brand. What you stand for, how others view you. Build this Brand value while also building relationships. This helps get you above the rest of your competition.

It is a good idea to wait before letting others in on know you are good, or have master a specific craft. The idea is to build relationships with people as a person. Get to know them while they figure out who you are. That relationship will help expand beyond what you do as a craft. Marketing gets people to know they can trust you, that you are nice, professional and always willing to lend a hand with your volunteered time. Set up your business, your life as a business. Run it properly. Open it wisely!

PS… Can you find the monkey?

Call our office : 631.599.2263

Or Email : AskMe@BBRProductions.com
Visit our website : BBR Productions Inc

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