• Networking ♦ Postcards
Postcards are almost a dying art form. There is a nice personal touch to handwriting a postcard out then mailing it physically to your intended recipient. From the color of ink chosen to the style of penmanship a person’s brand is being presented naturally. Receiving anything in the mail that was handmade is always going to brighten up a person’s day. Gifts are gifts if they are presented correctly.
These 3 tips will make any postcard have a better chance of standing out more.
• Postcards are not about you. They are designed for them. Think of the 3 Paragraph Structure we talked about in other blogs. But, only use 1 sentence per paragraph instead of 3 to 4. Make the first one about them and their successes. The second line is about you and your wants. And finally them and their future. Depending if you are introducing yourself, following up with them, or a holiday wish, this would change.
EXAMPLE : (This is a follow up for an actor who recently had an audition for the movie “Batman Begins” in front of Lucinda Syson Casting Director.)
“Great job on casting Batman Begins this summer with Christopher Nolan. I truly appreciated the time you gave me and any direction, making it a relaxing audition. All the world of success next year working on Syriana!“
There is a lot going on in those three sentence and we will cover the breakdown in a future blog for you to see how important each word and sentence is.
• Keep it simple. Let the front be your headshot, or an image which represents your brand fully. Less copy (verbiage) the better. Stick with a name (don’t worry about what you do; I.E “actor”), a slogan if you have it, and your website. This means it is not a massive AD being sent to a recipient, but a nice postcard for them. If you have a brand logo, I would place that on the back with a faded opacity so you can still write over it too.
• Stick to the 3 day rule for follow ups. Introductions should be sent during their slow times. And if it is a holiday it is best to send it a week before the actually holiday. As it is likely they will be gone the week of, or after. And, you want them to have a nice send off into their holiday vacation. Also, if you know them personally in any capacity and are aware of anniversaries, you should send a postcard a week before as well.
PS… Can you find the monkey?
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